WEBSITE & BRAND ANALYSIS

A thorough review of your brand, from your website to your printed materials, with practical recommendations.

Before spending money on changes, it pays to know what is working and what is holding your business back. We review your website and its technical health, your Google visibility, your logo and corporate identity, your printed materials, and your social media accounts, compare them with your industry, and present our findings as a practical roadmap you can follow.

  • Starting at $1,000 USD
  • One-time project fee
  • Written proposal

OUR PROCESS

Here is how our Website & Brand Analysis process works, step by step.

INITIAL EVALUATION AND GOAL SETTING

First, we review your brand, your field of activity, and how your brand currently appears online.

We clarify the purpose of the analysis from the beginning.

For example, this may include identifying needs such as:

  • improving your current website,
  • building a roadmap before a new website project,
  • strengthening how your brand appears online,
  • or understanding your position compared to your competitors.

We then plan the analysis around that goal.

WEBSITE REVIEW

We review your current website in detail in terms of design, content, structure, user experience, and technical health.

During this review, we especially evaluate:

  • the structure of the homepage and inner pages,
  • the hierarchy of headings and content,
  • the use of visuals,
  • mobile responsiveness,
  • contact areas,
  • trust-building elements,
  • navigation and how visitors move through the site,
  • page speed and technical performance,
  • code structure, indexing, and broken links,
  • and security settings.

This shows clearly not only how your website looks, but also what kind of impression it leaves on visitors.

INDUSTRY AND COMPETITOR ANALYSIS

We review the websites of businesses operating in the same field throughout your country and in your local area.

During this process, we evaluate:

  • the design approach of competing businesses,
  • their content structures,
  • the way they present their services,
  • the trust elements they highlight,
  • and how they position themselves online.

This helps you see your brand’s current position and areas for improvement more clearly.

GOOGLE VISIBILITY AND SEARCH ANALYSIS

We review the keywords related to your industry on Google, the search results, and your overall visibility.

At this stage, we evaluate:

  • the main keywords related to your industry,
  • where your competitors appear in search results,
  • page titles and descriptions,
  • whether your pages answer what people search for,
  • and whether what people find about your brand online is accurate.

This shows you how easily people can find you on Google.

CORPORATE IDENTITY AND PRINT MATERIALS REVIEW

We do not evaluate your brand only through your website, but as a whole.

Within this scope, we review:

  • your logo usage,
  • your color and typography system,
  • your visual language,
  • corporate documents such as business cards, letterhead, and envelopes,
  • printed and digital promotional materials such as brochures, catalogs, flyers, and presentations,
  • and your overall brand consistency.

From your logo to your printed materials, and from your website to your social media accounts, we also check whether your brand looks the same and well cared for everywhere.

For this review, simply share the files or photos of your printed and digital materials with us.

SOCIAL MEDIA ANALYSIS

We also review your company’s public social media accounts and, when necessary, the public profiles of company owners or managers, especially on LinkedIn.

During this process, we evaluate:

  • profile and cover images,
  • description sections,
  • link structure,
  • the accuracy of contact information,
  • and the overall professional appearance.

The aim is a brand that looks trustworthy and consistent wherever people find it online.

USER EXPERIENCE AND TRUST ELEMENT REVIEW

We also evaluate the key details on your website that influence visitors’ decision-making process.

In particular, we review:

  • ease of contact,
  • WhatsApp and phone call actions,
  • quote request or contact forms,
  • references, reviews, and trust elements,
  • and how clear and easy to understand your texts are.

By doing this, we identify points that are missing or open to improvement. Often the problem is not the design, but that visitors cannot find enough reasons to trust you.

REPORTING AND RECOMMENDATIONS

After completing all reviews, we present our findings in a detailed written PDF report with screenshots, tables, and analysis.

This presentation usually includes:

  • the areas we find strong,
  • the weaker points,
  • the priority areas for improvement,
  • the adjustments that can be made in the short term,
  • and the recommendations that can support your brand in the long term.

This way, you receive not just a general evaluation, but a practical roadmap you can follow.

Along with the report, we tell you clearly which improvements should be made and send you a price proposal for carrying them out.

DESIGN DIRECTION AND REFINEMENT SUPPORT

At the end of the analysis process, we also share design guidance in the areas where we believe it is needed.

When necessary, we:

  • offer suggestions for your profile and cover images,
  • identify incorrect dimensions or usage issues,
  • and recommend essential adjustments that can strengthen how your brand appears online.

By the end, you know exactly what will strengthen your website, social media, and Google presence.

TIMELINE AND PAYMENT

The timeline for the Website & Brand Analysis service usually ranges from 3 to 7 days, depending on the scope of the project.

We ask for the full analysis fee upfront, before work begins.

PRICING

The starting price is a one-time project fee in USD for the starting scope below. We confirm the scope, schedule, and total price in a written proposal before work begins.

  • Website & Brand Analysis

    A detailed review of one existing website and its brand presence, with a prioritized roadmap.

    Starting at $1,000 USD
    VIEW PRICING DETAILS

ANALYSIS QUESTIONS

Do I need an existing website for an analysis?

The analysis is designed around your current website and online presence. If you do not have a website yet, we can focus on your brand, your competitors, and what people search for in your industry to build a roadmap before a new website project.

What do I receive at the end of the analysis?

A detailed written PDF report with screenshots, tables, and analysis: the areas we find strong, the weaker points, the priority areas for improvement, adjustments that can be made in the short term, and recommendations that can support your brand in the long term. We also tell you which improvements should be made and send a price proposal for them.

Do you also make the recommended changes?

This service provides an assessment and recommendations, together with a price proposal for the improvements we recommend. Implementing design or development changes is scoped separately, for example as a Brand Development or Website Design & Development project.

What do you need from me to get started?

Your website address, your social media accounts, any competitors you know of, and what you expect from the analysis. Please also share the files or photos of the printed and digital materials you want us to review, such as your logo, business cards, letterhead, brochures, catalogs, and presentations.

CONTACT US

Tell us about the website, web application, mobile app, or visual identity project you have in mind, and we will talk through the best way forward together.

Share your project, website (if any), and preferred start date.

EMAIL

contact@thewebsitedesign.studio

EMAIL US
WHATSAPP

+1 (212) 658-1037

CHAT ON WHATSAPP
CONTACT FORM

Share your project details

SEND A PROJECT INQUIRY
WHATSAPP LINKEDIN