LOGO & CORPORATE IDENTITY DESIGN

INITIAL CONSULTATION AND BRAND UNDERSTANDING

First, we focus on understanding your brand, your field of activity, your target audience, and the overall message you want to convey.

At this stage, we evaluate:

• the field your brand operates in,
• the kind of impression it aims to leave,
• the audience it wants to speak to,
• and whether it should appear in a simple, strong, modern, corporate, or premium style.

Our goal is to build a visual identity that not only looks good, but also represents your brand in the right way.

INDUSTRY AND COMPETITOR REVIEW

We evaluate your brand within the context of the industry it operates in.

Throughout your country and, when needed, on an international level, we review the logos and corporate identities of brands working in a similar field.

During this process, we evaluate:

• the visual approaches commonly used in the industry,
• color preferences,
• typographic direction,
• the risk of similarity,
• and opportunities that can help set your brand apart.

This way, your logo fits your industry and still stands out from competitors.

DEFINING THE DESIGN DIRECTION

After the research phase, we determine the design direction that would be most suitable for your brand.

At this stage, we clarify:

• the character of the logo,
• the color approach,
• the typographic direction,
• and the overall visual language.

This way, the design starts with a clear direction.

LOGO DESIGN PROCESS

Based on the design direction we define, we prepare five logo concepts for your brand.

We present all five concepts for you to review.

Then, we move forward with the option you prefer and make the necessary refinements.

The result is a logo that will carry your brand for many years.

REVISIONS AND FINAL REFINEMENTS

Based on the design you choose, we make the necessary refinements and finalize the logo together with you.

At this stage, we carefully work on details such as:

• proportion,
• spacing,
• typography,
• symbol structure,
• and color balance.

This way, your logo looks right on a large sign and on a small profile picture.

CORPORATE IDENTITY DESIGN

Once the logo design is completed, we develop your brand’s corporate identity system.

Depending on your needs, this may include design work for:

• the color palette,
• the typography system,
• business card design,
• email signature,
• letterhead,
• folder or presentation cover,
• and social media profile and cover images.

On request, we can also design catalogs, brochures and flyers, presentation templates, and social media post templates in your new identity.

This keeps your brand consistent and professional across different platforms.

BRAND GUIDELINES AND VISUAL CONSISTENCY

In logo and corporate identity design, we do not only prepare the visual elements, but also plan how this structure should be used correctly.

Within this scope, we take into account:

• logo usage proportions,
• the color usage system,
• applications on light and dark backgrounds,
• how it appears at different sizes,
• and how it works on screen and in print.

We document these rules as brand guidelines that you, your team, and your printers can follow.

This helps your brand present a more consistent and trustworthy appearance across all areas.

DELIVERY FORMATS AND FILE ORGANIZATION

Once the work is completed, we deliver your logo and the necessary corporate identity files in an organized way.

Depending on your needs, we prepare different formats such as:

• PNG,
• PDF,
• SVG,
• AI / EPS,
• JPG.

We share the files in a clear folder structure based on their usage areas, so both you and your team can use them easily.

DIGITAL USAGE SUPPORT

We do not simply deliver your logo and corporate identity work and leave it there.

When needed, we also provide guidance on:

• how it is used on your website,
• how it is used across your social media accounts,
• adapting profile and cover images,
• and recommendations for how your business looks online.

Your new identity then looks the same everywhere you use it online.

TIMELINE AND PAYMENT

We usually deliver a logo design on its own within 3 days. When corporate identity materials are added, the timeline depends on the scope of the project.

At the beginning of the process, we ask for a 50% upfront payment.

The remaining balance is requested after the work has been completed and the final designs have been delivered to you.